Resumen:

«A brand’s marketing department should be responsible for operating in the most efficient way possible. And now teams have the opportunity to safeguard vital hours into being strategic, creating conversion-rich content campaigns and driving deeper consumer relationships – that’s why martech is an avenue that must be explored.»

Autor: Adam Oldfield

Fecha: 25|02|2021

Fuente: Marketing Tech

https://marketingtechnews.net/news/2021/feb/25/why-marketing-automation-remains-the-missing-piece-of-the-optimisation-jigsaw-puzzle/