Resumen:

«The role of the CMO. It isn’t easy. In fact, in 2021, it’s probably never been more difficult. In 2019, the average tenure of a CMO had fallen to just 43 months. This already shortened time in the role was pre-pandemic, and we all know how much that has changed things. Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities. The CMO, as always, is set to take responsibility for how well his or her company deals with those pressures»

Autor: Daniel Newman

Fecha: 16|02|2021

Fuente: Forbes

https://www.forbes.com/sites/danielnewman/2021/02/16/what-should-cmos-focus-on-in-2021/?sh=30ae812055af