Resumen:

Anyone working within programmatic advertising is likely to hear the phrase ‘curated marketplace’ a lot in 2021 – but what does ‘curation’ really mean in this context and why should it be a key priority for media buyers over the next 12 months? 

Autor: Michael Feeley

Fecha: 10|02|2021

Fuente: The Drum

https://www.thedrum.com/news/2021/02/10/programmatic-why-building-curated-marketplace-should-be-priority-buyers-2021