Resumen:

«When we look at both the rapidly changing digital marketing landscape and the many tools and platforms available to navigate it, the idea of creating an effective MarTech platform can feel both exhilarating and intimidating. By focusing on using that tech to create greater efficiencies within the digital marketing knowledge you already have, you can improve brand consistency, speed up time-to-market and deliver significant operational cost savings while allowing your digital marketing team to focus on what really matters – the needs of the consumer.»

Autor: Elaina Shekhter

Fecha: 09|03|2021

Fuente: Martech Cube

https://www.martechcube.com/using-devops-to-take-your-martech-stack-to-the-next-level/