Radar #MarTech
Es innegable que Marketing y Tecnología están cada vez más cerca.
Te traemos los artículos que te ayudarán a entenderlo
Breaking the Mold: Using DevOps to Take Your MarTech Stack to the Next Level
Resumen:"When we look at both the rapidly changing digital marketing landscape and the many tools and platforms available to navigate it, the idea of creating an effective MarTech platform can feel both exhilarating and intimidating. By focusing on using that tech to...
7 Precepts for Data-Driven Marketing Success
Resumen:"Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new frontier." Autor: Jodean Robbins Fecha: 24|02|2021 Fuente: Produce...
Why marketing automation remains the missing piece of the optimisation jigsaw puzzle
Resumen:"A brand’s marketing department should be responsible for operating in the most efficient way possible. And now teams have the opportunity to safeguard vital hours into being strategic, creating conversion-rich content campaigns and driving deeper consumer...
What Should CMOs Focus On In 2021?
Resumen:"The role of the CMO. It isn’t easy. In fact, in 2021, it’s probably never been more difficult. In 2019, the average tenure of a CMO had fallen to just 43 months. This already shortened time in the role was pre-pandemic, and we all know how much that has...
Human, data-fueled connections will transform customer experiences in 2021
Resumen:2020 has accelerated trends and upended business models. Despite this, savvy marketers haven’t taken their eyes off the prize of discovering the full customer journey. However, with an alphabet soup of privacy changes and regulations, along with the pressures...
On CRM: The Biggest Problem With Marketing Automation Software
Resumen:Marketing automation can be a good option to many companies. But whats happens when is not? Autor: Gene Marks Fecha: 14|01|2021 Fuente:...
4 disruptive, uncomfortable, yet inevitable martech trends
Resumen:Marketing and its technology are meant to provide value, and to find shared value for both the customer and the marketer. This overarching theme is meant to weave these predictions together, and brings much weight to their validity. Autor: Darrell Alfonso...
Marketing automation: A new hope in 2021
Resumen:Marketing automation is a software or a technology that can streamline, automate and measure your marketing efforts. With a marketing automation tool in place, businesses can now engage with their target audience to send out relevant and personalised messages...
Which martech solutions are the most essential for remote collaboration?
Resumen: Technological solutions that will serve marketers in times of collaborative telework. Autor: Manish Dudharejia Fecha: 11|02|2021 Fuente:...
Programmatic: Why building a curated marketplace should be a priority for buyers in 2021
Resumen:Anyone working within programmatic advertising is likely to hear the phrase ‘curated marketplace’ a lot in 2021 – but what does ‘curation’ really mean in this context and why should it be a key priority for media buyers over the next 12 months? Autor:...
Danube Home selects Netcore’s Marketing Automation Platform
Resumen: Netcore Solutions, the leading global martech platform announced that Danube Home, UAE’s leading omnichannel retailer has chosen Netcore’s AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns...
Fusing 2021 with extended reality: How can brands make a play
Resumen: Extended Reality enables people to experience stories, rather than just seeing them. It is converting incredibly complex data and ideas into stories that all people can understand and participate in dramatically improving outcomes. If showing is better than...
What’s in store for adtech and martech in 2021? Here are 6 predictions and trends
Resumen: To help you capture the most value from your digital investments, take a look at our predictions for the adtech industry this year, and our reasoning below, to find new opportunities at hand. Autor: Mollie Spilman Fecha: 5|02|2021 Fuente: The...
Email Marketing versus Marketing Automation: Understanding the Difference
Resumen:While both these methods are used to target an audience group, email marketing only deals with tracking actions taken by the recipients. Before further diving into differences, let’s understand what email marketing and marketing automation are. Autor:...
3 tendencias de Martech que predominaron en la pandemia y continuarán en 2021
Resumen: El brote de COVID-19 nos ha dejado lecciones que se mantendrán a largo plazo. Las dinámicas del hogar o las laborales cambiaron drásticamente y el tiempo para estar expuesto a publicidad online aumentó considerablemente, de esta manera los negocios se vieron...
¿Qué es el Martech? Ventajas y herramientas
Resumen: El marketing y la tecnología cada vez están más relacionados gracias a lo rápido que van cambiando las cosas en el mundo de Internet y es que estamos con tendencias nuevas continuamente. Ahora, por ejemplo, los usuarios no toman una decisión de compra...
Cómo pueden aprovechar las pymes las ventajas del MarTech
Resumen: La PYME debe aprovechar las ventajas del marketing tecnología (MarTech = Marketing Technology) que es la fusión creciente entre marketing y tecnología. ¿Pero cuáles son las ventajas de MarTech? Hay cinco ventajas claves: velocidad, adaptabilidad,...
Qué es un Marketing Technology Stack y por qué debieras diseñar uno para tu empresa
Resumen:Un Marketing Tech Stack es un diagrama en el que se representa el flujo de gestión de Marketing Digital y la arquitectura tecnológica que lo soporta. Autor:Luis Cubria Falla Fecha: 30|01|2019 Fuente:...
Small Data – Relaciones más humanas con los clientes.
Resumen:El futuro de la sociedad parece estar abocado a la tecnología y a las capacidades puramente técnicas. El marketing en los últimos tiempos también apunta al mismo camino. Pero ¿es eso cierto? Creemos que además de la tecnología, las capacidades humanas y de...